Packaging · Illustration
CRUNCH
Pickle ranch, with a personality to match.
A little about the project
CRUNCH is a fictional chip brand I designed from the outside in. I used bright color, expressive lettering, and custom illustrations to give the package a playful feel, then worked through the information a real bag of chips needs to hold.
- My role
- Packaging design & illustration
- The work
- Front and back packaging concept
- Context
- Individual concept project
- Tools
- Adobe Illustrator
On the shelf
Making the flavor easy to find.
The front puts the name and pickle ranch flavor first. The blue and yellow palette and scattered illustrations help build a recognizable look around them.
Turn it over
Room for the practical stuff.
On the back, I balanced the illustrations and brand personality with a Nutrition Facts panel and supporting information. This part of the project was about hierarchy, spacing, and making a small surface work harder.