Team project · Campaign concepts
Ally
Making saving feel a little more fun.
A little about the project
With my Cadency team, I worked on campaign concepts that make saving feel more connected to everyday life. We explored two different directions: a reality-TV-inspired content house and a campaign built around the idea of financial independence.
Campaign concepts developed with Cadency. The visuals include AI-assisted concept mockups.
- My role
- Cadency campaign team
- The work
- Campaign strategy, social concepts & visual development
- Context
- Collaborative concept project
Direction 01
Welcome to Ally House.
What if saving showed up in the kind of entertainment people already watch? Our first idea turns a branded content house into a place for social storytelling, savings challenges, and a sweepstakes. We imagined how it could work across connected TV, social posts, and in-person experiences.
Direction 02
A different kind of independence.
For Revolutionary Savings, we looked to the 250th anniversary of the Declaration of Independence. The idea uses familiar historical moments to talk about leaving everyday banking frustrations behind. The concept stretches from outdoor ads to a Boston Tea Party-inspired pop-up.
On screen
Taking the idea into a story.
The connected-TV concept brings the historical theme into a modern banking moment. It is another way to carry the same campaign idea across formats.